Summary
It’s 2024 and the name of the game is ‘subscriptions’. But it’s not as easy as clicking the recurring payments button and sitting back while the money rolls in. Join Business Over Borders host, Leo Tucker, and our VP, Revenue, Matt Steinbrecher, as they break down how to optimize your checkout and payments flow to make sure you’re making the most of your subscription model.
Transcript
Leo Tucker: Welcome to Business Over Borders. I'm your host, Leo Tucker. I'm joined today by Matt Steinbrecher, our VP of Revenue here at Reach. Matt, welcome to the show.
Matt Steinbrecher: Thanks for having me, man.
Leo Tucker: So I was thinking about, businesses that deal with recurring transactions? So they've got some kind of subscription model. So what considerations are there for the, you know, initial transaction where you're actually type it in the credit card and then those recurring billings. Let's break that down a little bit.
Matt Steinbrecher: For most subscription businesses, whether it's physical goods or digital goods, it's super important that first time authorization is is kind of the lifeblood of their business. So what you wanna be able to do is, you know, you wanna create a frictionless checkout for the shopper, which may include, you know, minimizing the amount of information that they need to enter in order to complete their order and authorize that subscription, w...