Business Over Borders #13 • Master Foreign Exchange Strategy with Sam Ranieri

February 18, 2025
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Summary

In this episode of Business Over Borders , host Leo Tucker sits down with Sam Ranieri, CEO and founder of Reach, to dive deep into the world of foreign exchange (FX). With nearly 25 years of experience in the FX industry, Sam shares his insights on the evolution of FX markets, common challenges businesses face, and how companies can navigate currency fluctuations effectively.
Sam shares his journey in FX, from his early days in the industry to becoming a leader in cross-border payments. He sheds light on common misconceptions about foreign exchange, the real impact of currency fluctuations on businesses, and practical strategies for managing FX risk. Learn how technology is reshaping FX solutions and how Reach is driving innovation in global transactions
Resources & Links:
• Learn more about Reach: https://www.withreach.com/
• Find more cross-border ecommerce knowledge https://www.withreach.com/network
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Transcript

Leo Tucker: Welcome to Business Over Borders. I'm your host, Leo Tucker, and I'm joined here by a very special guest, Sam Ranieri, our CEO and founder here at Reach. Welcome. Thank you.

Sam Ranieri: Thanks for having me. Leo Tucker: So we're gonna talk about FX today. I know that's your your bread and butter, the thing you you eat day and night. Sam Ranieri: For the most part. Yes. Leo Tucker: Let's talk a little bit about kinda your background in FX, how you got started, Sam Ranieri: Sure. Yeah. So I'm well, this is gonna age me. I'm about 25, almost twenty five years in foreign exchange. Leo Tucker: Twenty five years. Sam Ranieri: Yeah. I've been doing it for quite a while, and foreign exchange touches a lot of part of the the global market from importers and exporters to ecommerce and banking, etcetera. So I cut my teeth actually early days and just, helping, importers and exporters in Canada with their sort of hedging requirements and, sort of, banks had, products and solutions for them, but they w...