Summary
The year’s biggest shopping season is soon upon us and your customers are anxiously awaiting to buy their favourite items and holiday gifts from you - are you ready? Get expert tips from Reach’s Head of Sales, Cayleigh Palen, including: reducing friction at checkout, auditing last year’s sales data, and tapping into the psychology of your customers.
Transcript
Leo Tucker: Welcome to Business Over Borders. I'm your host, Leo Tucker, and I'm joined today by the head of sales here at Reach, Cayleigh Palen. Cayleigh, welcome to the show.
Cayleigh Palen: Hi. Lovely to be here.
Leo Tucker: Are you ready to talk about shopping generally and Black Friday more specifically?
Cayleigh Palen: I love shopping, so I'm glad I was invited.
Leo Tucker: Alright. So what's going on with Black Friday? Like, that's that's changed a bit now because I know it used to just be the day after Thanksgiving, and that was it. And it's it's grown, you know, in a lot of ways that include, like, Cyber Monday and everything. But what have you seen?
Cayleigh Palen: It's a little crazy because it it it you have Black Friday. You have Cyber Monday. You now have Prime Day. You now have Prime Day 1, Prime Day 2, Prime Day 3. It really has, like, gone away from being, like, a single day, although I think that single day still holds a lot of, like, significance.
I...