United States
- Summary:
The United States of America provides one of the largest addressable ecommerce markets globally for international brands. With an estimated market of 69.8 million cross-border buyers, the US ranks second globally in market size for cross-border ecommerce. While the US market provides a great deal of potential - importation laws, regulations, and sales tax compliance vary from state to state and can create complex barriers for merchants looking to expand into this region.
- Preferred Languages:
- English
- Currency:
- United States Dollar - USD
Country Facts
Population
Economy
Shopper Profiles
Rural vs Urban Living
The percentage of the population living in rural versus urban areas.
Demographic by Sex
Measure of how the population is split between female and male persons.
Internet Access
The percentage of the population that has access to the internet.
Buys Online
The percentage of the population that has made an online purchase since 2021.
Preferred Payment Methods
Shoppers in every country have preferred payment methods which, when offered, make them much more likely to complete a transaction successfully. Our research shows that shoppers in United States prefer the following methods: .
WebMoney
WebMoney utilizes transfers as a global settlement system for ecommerce. Users keep funds in a digital wallet that can be used for a variety of payments around the world.
Digital Wallet
TreviPay
TreviPay offers payment methods for B2B buyers and sellers, offering net-terms for delayed payments.
Net Terms
Skrill
Skrill is a digital wallet available to customers in 200 countries. It operates by customers adding money to their digital wallets through bank transfers and credit cards.
Digital Wallet
Bank Transfer
Wire transfer, bank transfer, or credit transfer is a method of electronic funds transfer from one bank account to another bank account or through a transfer of cash at a cash office.
Online Banking
Klarna
Klarna is the largest provider of Pay Later services in the world. Klarna offers flexible payment options that give customers more freedom to choose when and how to pay for a purchase. Klarna provides payment solutions for 90 million consumers and 250+ thousand retailers across 19 core markets.
Installment Payments
Union Pay
UnionPay, also known as CUP or PUI, is a card-based payment service founded in mainland China, but now available internationally. Within China, it is the most popular payment method.
Online Banking, Installment PaymentsReady to expand? Reach can help.
Reach understands global consumers and how changes in their shopping experience affect your business.
Our experienced legal, financial, compliance and local-market experts provide in-depth global analytics for your business, as well as duty and tax calculations so that you can expand your business to new markets with certainty and ease.
Need more information?
Our global ecommerce experts are eager and ready to help you with your cross-border expansion goals.