Brazil
- Summary:
Brazil is the largest and most mature ecommerce market in Latin America. However, it is not a market without challenges. While most of the country's population has engaged in cross-border purchasing, they require a high-touch approach and access to flexible and regionally specific payment methods in order to convert. As Brazil continues to rank in the top 10 ecommerce countries by sales volume, the market provides a wealth of opportunity if you can overcome its barriers to entry.
- Preferred Languages:
- Portuguese
- Currency:
- Brazilian Real - BRL
Country Facts
Population
Economy
Shopper Profiles
Rural vs Urban Living
The percentage of the population living in rural versus urban areas.
Demographic by Sex
Measure of how the population is split between female and male persons.
Internet Access
The percentage of the population that has access to the internet.
Buys Online
The percentage of the population that has made an online purchase since 2021.
Consumer Values & Behaviour
Where Consumers Place Value
Cross-border shoppers in Brazil value these types of perks and service attributes.
Key Consumer Goods
These are the most popular products that consumers in Brazil purchase cross-border.
Preferred Payment Methods
Shoppers in every country have preferred payment methods which, when offered, make them much more likely to complete a transaction successfully. Our research shows that shoppers in Brazil prefer the following methods: BNPL, Debit Card, Credit Card, Cash, and Mobile Wallet.
Aura
Aura is a Brazilian credit card that offers one-click online payments and instalment payments.
Credit Card, Installment Payments
Boleto
Boleto Bancario is a cash payment method available in Brazil and regulated by the Brazilian Federation of Banks (FEBRABAN). Boleto has a significant market share of approximately 20%. It is generally considered a secure payment option, especially for consumers who are unbanked or who do not wish to release their credit card details online.
Cash
Elo
Elo is a payment services corporation in Brazil that offers debit, credit, and prepaid cards.
Credit Card
Hipercard
Hipercard is a payment method option in Brazil that allows online payments as one-off and installments.
Credit Card, Installment Payments
Bank Transfer
Wire transfer, bank transfer, or credit transfer is a method of electronic funds transfer from one bank account to another bank account or through a transfer of cash at a cash office.
Online Banking
Visa
Visa is the leading card network worldwide, boasting the largest transaction volume of any card scheme.
Credit Card
Mastercard
Mastercard is one of the leading credit card networks in the world.
Credit Card
American Express
American Express, also known as AMEX, is a top card network and offered in more than 130 countries.
Credit Card
PayPal
PayPal is a leading digital wallet and is available worldwide. It boasts multiple payment options within the platform and strong security.
Digital Wallet
JCB
JCB is a major credit card issuer and acquirer founded in Japan that is now available in 24 countries and accepted globally.
Credit Card
Apple Pay
Apple Pay is a payment method that utilizes the built-in biometric verification measures of enabled Apple devices to allow users to checkout with the click of one button. It allows users to save multiple payment methods including bank-issued debit and credit cards.
Digital WalletReady to expand? Reach can help.
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Our experienced legal, financial, compliance and local-market experts provide in-depth global analytics for your business, as well as duty and tax calculations so that you can expand your business to new markets with certainty and ease.
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