Discover how Everlane revolutionized their global fashion footprint, skyrocketing from 20 to 130 countries with a game-changing 30% boost in international sales. Through smart localization and seamless payment solutions, this sustainable fashion leader transformed their cross-border commerce without missing a beat.
Founded in San Francisco, Everlane is a sustainable fashion and apparel brand committed to transparency and reducing its environmental impact. Known for its high-quality, ethically-produced goods, Everlane has experienced significant growth in the global market over the past six years, striving to offer customers a seamless shopping experience worldwide.
Grew from selling in 20 countries to 130.
Boosted international conversion rates by over 30%.
Optimized checkout with local currencies and payment methods.
Gained global tax compliance without exhausting internal resources.
"Reach provides a one-stop solution for cross-border payments with local acquiring capabilities. Tax compliance was a big challenge, especially in Europe, and Reach enabled us to meet those requirements without straining our team. We haven’t had any major issues or outages, and they’ve been a reliable partner in helping us grow beyond our home market."— Agustin Farias - VP of Logistics and Operations at Everlane
As Everlane’s international popularity grew, they knew it was time to take their brand global. But with
expansion, came challenges.
Everlane’s international customers faced significant checkout friction due to limited payment options, and the
inability to offer preferred local payment methods. Additionally, global customers had to pay in US dollars,
subject to the exchange rate at the time of purchase. These issues combined to result in lower international
conversion rates.
The desire to tackle new markets like Europe and Australia brought another layer of complexity: strict local
tax regulations. Everlane needed a partner that could manage these complicated compliance requirements
without straining their in-house team.
After an in-depth request for proposal process, Everlane selected Reach as its partner for cross-border expansion. Reach’s comprehensive Merchant of Record (MoR) solution provided Everlane with:
Reach enabled Everlane to support the most popular and familiar local payment methods, improving international customers’ shopping experience by eliminating checkout friction.
Reach provided Everlane with the ability to offer pricing in over 80 different currencies with a consistent, reliable framework for cross-border transactions. This increased pricing transparency further improved the checkout experience for international consumers.
Reach’s expertise in tax compliance allowed Everlane to navigate the complexities of filing taxes across multiple jurisdictions, especially in Europe and Australia. Reach’s MoR solution streamlined these processes, reducing compliance risks without straining Everlane’s internal resources.
Everlane went from selling in 20 countries to over 130, allowing customers worldwide to access its products with localized pricing and payment methods.
Everlane saw a significant boost in conversion rates for transactions in non-USD currencies. By leveraging Reach’s MoR model, Everlane increased its international conversion rates by over 30%.
As a result of Reach’s tax services, Everlane now confidently complies with tax obligations across multiple regions, freeing up internal resources and ensuring operational efficiency.
Hear from Agustin Farias, VP of Logistics and Operations at Everlane, as he shares his thoughts on how Reach helped Everlane expand into 130 countries with a 30% increase in international sales.
