Summary
The Foldie partnered with Reach to unlock the advantage of their global Merchant of Record (MoR) model, enabling The Foldie to navigate the complexities of international ecommerce more efficiently. Through a no-code integration to their Shopify expansion stores, Reach took on the challenges of managing global payments, tax compliance, fraud prevention, and localized customer experience.
Read the full case study here https://www.withreach.com/resource-library/case-studies/foldie
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Transcript
Thomas Van den Heuvel
My name is Thomas. I'm the [co-] founder of The Foldie. We have been working with Reach for three months now.
Before working with Reach we were selling mainly in the US, but because the company was growing so quickly, we wanted to expand to other markets, like Australia, the UK, Europe. But setting up these entities and getting an accountant to handle all the tax related issues that come with going international - we had to figure out a new solution because it was becoming very expensive, with all the accountants. And it took a lot of time for us to figure everything out. And that's when we saw that Reach offered the Merchant of Record service. This was something we didn't know about before, but it helped us immensely to open up new markets in less than a month. You're basically set up. The compliance is taken care of, and you just have to focus on building your business and growing it. And that's what we really love about working with Reach.
So we founded The ...