China
- Summary:
While China is most commonly thought of as an exporting country, the population has a healthy appetite for cross-border consumption as well. One survey conducted between 2020-2021 found that 67.1% of respondents have made cross-border purchases - this adoption has been partly driven by the government's creation and support of "cross-border e-commerce pilot zones," of which there were 132 as of February 2022. These zones offer preferential tax policies and streamlined customs procedures, which in turn has spurred the growth of international shopping activities in the region and created opportunities for brands looking to expand into China.
- Preferred Languages:
- Mandarin, Cantonese, Huanese
- Currency:
- Yuan - CNY
Country Facts
Population
Economy
Shopper Profiles
Rural vs Urban Living
The percentage of the population living in rural versus urban areas.
Demographic by Sex
Measure of how the population is split between female and male persons.
Internet Access
The percentage of the population that has access to the internet.
Buys Online
The percentage of the population that has made an online purchase since 2021.
Preferred Payment Methods
Shoppers in every country have preferred payment methods which, when offered, make them much more likely to complete a transaction successfully. Our research shows that shoppers in China prefer the following methods: Credit Card, and Mobile Wallet.
Union Pay
UnionPay, also known as CUP or PUI, is a card-based payment service founded in mainland China, but now available internationally. Within China, it is the most popular payment method.
Online Banking, Installment Payments
Skrill
Skrill is a digital wallet available to customers in 200 countries. It operates by customers adding money to their digital wallets through bank transfers and credit cards.
Digital Wallet
Bank Transfer
Wire transfer, bank transfer, or credit transfer is a method of electronic funds transfer from one bank account to another bank account or through a transfer of cash at a cash office.
Online Banking
Visa
Visa is the leading card network worldwide, boasting the largest transaction volume of any card scheme.
Credit Card
Mastercard
Mastercard is one of the leading credit card networks in the world.
Credit Card
American Express
American Express, also known as AMEX, is a top card network and offered in more than 130 countries.
Credit Card
PayPal
PayPal is a leading digital wallet and is available worldwide. It boasts multiple payment options within the platform and strong security.
Digital Wallet
JCB
JCB is a major credit card issuer and acquirer founded in Japan that is now available in 24 countries and accepted globally.
Credit Card
Apple Pay
Apple Pay is a payment method that utilizes the built-in biometric verification measures of enabled Apple devices to allow users to checkout with the click of one button. It allows users to save multiple payment methods including bank-issued debit and credit cards.
Digital WalletReady to expand? Reach can help.
Reach understands global consumers and how changes in their shopping experience affect your business.
Our experienced legal, financial, compliance and local-market experts provide in-depth global analytics for your business, as well as duty and tax calculations so that you can expand your business to new markets with certainty and ease.
Need more information?
Our global ecommerce experts are eager and ready to help you with your cross-border expansion goals.