Summary
In 2014, Sideshow partnered with Reach to level up their international ecommerce capabilities. Reach, through their Merchant of Record (MoR) model, greatly improved Sideshow’s checkout in all the countries they serve. Rob Hammond, Co-CEO at Sideshow Collectibles, speaks to their 10-year long partnership with Reach. Read the full case study here https://www.withreach.com/resource-library/case-studies/sideshow
Topics
Transcript
My name is Rob Hammond.
I'm co-CEO at Sideshow.
We started in 1994
with, a small group of artists
that were passionate
about the pop culture industry and,
noticing a lack of high end collectibles
for that market.
We connected with Reach
almost ten years ago to find a better
method to localize the checkout experience
for our international customers.
We've always considered ourselves
a global brand.
The IPs we work with are global brands,
so it was in our best interest
and the customer's best interest
to really make this make the site,
the collectible experience
and the checkout experience.
You know, most comfortable
and streamlined for them.
Our successful transaction rate
is extremely high.
Our failed transaction rate
is extremely low.
So having partnered with Reach and Reach,
being the Merchant of Record
in all of the countries worldwide
that we, sell and ship to that
allows the payment to be seen locally
in the currency of the customer's choice.
The fees are really minimized
or eliminated a...