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My name is Rob Hammond.

I'm co-CEO at Sideshow. We started in 1994 with, a small group of artists that were passionate about the pop culture industry and, noticing a lack of high end collectibles for that market. We connected with Reach almost ten years ago to find a better method to localize the checkout experience for our international customers. We've always considered ourselves a global brand. The IPs we work with are global brands, so it was in our best interest and the customer's best interest to really make this make the site, the collectible experience and the checkout experience. You know, most comfortable and streamlined for them. Our successful transaction rate is extremely high. Our failed transaction rate is extremely low. So having partnered with Reach and Reach, being the Merchant of Record in all of the countries worldwide that we, sell and ship to that allows the payment to be seen locally in the currency of the customer's choice. The fees are really minimized or eliminated a...