Are Canadian consumers the same as US consumers? Reach’s VP Revenue, Matthew Steinbrecher, has the low-down on everything you need to know to sell to Canadian consumers. Including their preferences on DDP vs. DDU, exchange rates, and holiday shopping preferences.
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Transcript
Leo Tucker: Welcome to another episode of Business Over Borders with your host, Leo Tucker. This is our mini series on consumer behavior, and I'm joined again by Matt Steinbrecher. Matt, welcome again to the show. How are you doing?
Matthew Steinbrecher: Good, man. How are you doing?
Leo Tucker: Doing pretty good. I'm, I'm excited to be talking about consumer behaviors, and I think, I think Canada is our country du jour. How do you feel about that?
Matthew Steinbrecher: Love it. Let's kick it.
Leo Tucker: So last time we talked, we we had a conversation about the US and their buying habits. There are some similarities. There are some differences. Let's let's pick apart some of those differences of spending habits, consumer behaviors in Canada. Let's start with payment methods.
Big on credit cards?
Matthew Steinbrecher: Yeah. Definitely. I would say a lot of people are still pretty credit heavy. You know, PayPal is obviously another preferred method that a lot of peopl...