Merchants are aware that something about their FX practices isn’t adding up as it should in their balance sheet and they need to make a change. But, it’s been in their pile of “things I don’t have time to do” for a long time, and finding time right now is harder than ever. Current events likely have them rethinking cost saving options – and this one is huge. 

Creating products with enhanced functionality and refined style is core to the mission of Native Union. With Reach, this mission is extended through their customer’s online experience, no matter where that customer lives.

Purchases outside of the “norm” are typically flagged as fraud, of course. And merchants know, expect and, under regular circumstances, appreciate this safety measure. But as society faces this “new normal” in response to COVID-19, purchase patterns are anything but typical. And for merchants who are now relying on these “new normal” purchases to survive, having them rejected as fraudulent transactions is troublesome, at the least. And inevitably spelling doom for a good number of them, as the worse.

Processing transactions locally is the only way to avoid international fees levied toward merchants and their consumers. And most merchants not only stumble when they reach this hurdle - they fall flat.

Losing customers as they’re making a purchase is tragic – and easily avoided. Learning how to reduce purchase friction will not only increase sales, it will create customer loyalty. After all, a friction-free experience is something consumers hold dear. At Reach, we have an amazing way to do exactly that while giving you an edge over competitors in global markets!

Brands with their own ecommerce store are attuned to some level of risk and potential fraud around online transactions. But for the most part, merchants are woefully undervaluing the financial, reputational and functional dangers involved until it’s too late. Before they know it, they’re facing unexpected and entirely avoidable payment processing barriers. Reach can help.